Fitness & Balance
Fitness & Balance’s mission statement is to find harmony between physicality and well-being. This is important due to societal pressures of obtaining a physique body while omitting general welfare. At Fitness & Balance, we promote well-rounded lifestyles. We implement dynamic training such as yoga, plyometrics, meditation, core strengthening, and stretching. It is important to appreciate the uniqueness of every body; therefore, we target a workout that is suitable for your body and mental well-being.
The goal of this logo is to showcase that true fitness cannot be achieved without balance. The letter, F, is converged within the letter B because it represents the synergy between physicality and well-being. The circular emblem surrounding Fitness & Balance is seen as a badge because it symbolizes hard work, dedication, and commitment. Orange is the dominant color of this logo. According to the article, Color Psychology: The Psychological Effects of Colors, orange encompasses enthusiasm, change, and energy (Art Therapy, 2012). The meaning of orange coincides with the theme of Fitness and Balance. The vibrant and energetic color, depicts a lifestyle change and commitment to health, similarly to the logo. It reinforces the notion that while it is a great aspiration to be fit, it is a greater accomplishment to be healthy.