Ice Cream Project
Ice cream is not only delicious, but a great way to cool down during a humid summer day! Indulging in this frozen dessert serves as a symbol for summertime festivities. The summer is the unchallenged season for eating this delicious delicacy; so, what better way than to celebrate than during National Ice Cream Month in July! My inspiration to create ice cream apparel not only stems from the love for the dessert but also the connotation and symbolism behind it. Ice cream represents smiles, laughter, delight, and joy, which is reproduced in the clothing. The vibrant reminiscent colors stimulate vivacity. It will have you chanting: “I scream, you scream, we all scream for ice cream.”
National Ice Cream Month was the influence behind the clothing apparel design because it not only demonstrated appreciation for ice cream, but it also was a marketing strategy, as well. The demand and cost of ice cream increases during the summer season, particularly during the month of July. It is constantly at the forefront of both consumers and business minds due to its marketability, taste, and availability. By merchandising clothing apparel that showcases our societies obsession with this delicious dessert, I will capitalize from the established ice cream marketing strategies in the summer. An ice cream truck and three flavors of ice cream will be displayed on a hat, shirt, or sweater. Vanilla, chocolate, and strawberry are the main flavors of the apparel due to their popularity. These flavors encompass long-lasting childhood memories. They embody joy and happiness. Ice cream is a connection from our past to our current future. Ice cream is enjoyed by everyone; therefore, the apparel is unisex and available for all to wear.