Real N’ Sincere
Real & Sincere is an urban clothing brand that is committed to bringing relatable and affordable high-quality attire. The company brings an emotional connection to its customers that cannot be found elsewhere because we all struggle to find the clothes that fit our styles. So why struggle to pick other stores when Real & Sincere has just the style that you are looking for? Street, casual, or formal, they have just the merchandise for you.
Real & Sincere’s primary illustration features an emoji that is defined by struggle. The emoji represents the founder of the brand, which illustrates him shrugging. The logo symbolizes the doubt and uncertainty he overcame when he attempted to establish and create his clothing brand. This logo was developed to represent each hurdle and obstacle he conquered. The emoji was simplistically redesigned to illustrate manageably, yet elaborative logo as compared to the former blandish and mediocre display. A typeface was added to further enhance the brand’s image by providing details and thoroughness. Real & Sincere’s logo represents the dedication and commitment the brand has to achieving their missionary statement and aspirations: providing memorable and affordable urban attire.